新CMR咨询-China Market Research Group

  • We help companies build their business in China by identifying and assessing growth opportunities, and developing clear action plans for improving performance and achieving market beating growth through development of superior business models, processes, products, and services.

     

    We can assist you whether you are looking for a strategy to enter the China market and set up your business, respond to competitor threats and seize growth opportunities, launch new products or services, optimize your business, or define and develop an entirely new business.

     

     

    Our strategy practice has functional expertise in:

     

     

    •  Brand Strategy & Optics

    •  Commercial Due Diligence

    •  Digital Excellence

     

     

    •  Go To Market Strategies

    •  Market Assessment & Entry

    •  Marketing & Sales Strategies

     

     

    •  Product Innovation

    •  Retail Excellence

    •  Service Innovation

  • We understand that effective growth in China is hard and that many companies lack the internal resources to execute new strategies. We help companies to optimize their business and put new strategies in play through our execution services.

     

    Whether you are looking to develop an ongoing advisory relationship to improve the success rate of new initiatives, need help with launching your e-commerce presence or digital presence in China, building the strength of your team, finding partners to work with or are looking to improve your retail or business operations, we can help.

     

    Our execution practice has functional expertise in:

     

     

    •  Advisory

    •  Digital Marketing & Communication

    •  E-Commerce

     

     

    •  Executive Search

    •  Leadership Training

     

     

    •  Partner Selection

    •  Retail Systems & Operations

  • CMR helps our clients gather and analyze the strategic market intelligence they need to make smarter decisions. CMR develops the actionable, strategic recommendations companies need to evaluate opportunities and understand consumer behavior in order to create long-term growth opportunities.

     

    Our analysts utilize both qualitative and quantitative research methodologies to gain insights.

     

     

    Some of the methods our analysts use:

     

     

    •  One-on-one, In-depth Interviews

    •  Custom Panels

    •  Mystery Shopping & Shop-alongs

    •  Focus Group

    •  Home Visits & Ethnographic Studies

     

    •  Online & Face-to-face Surveys

    •  Data Analytics & Big Data Interpretation

    •  Time Series Analysis

    •  Blog & BBS Analysis