• 2-Year Business Analyst Program

    CMR's 2-Year Business Analyst program offers smart and motivated individuals the chance to work in a fast-paced, international work environment with a commitment to excellence. Business Analyst typically join us after completion of an undergraduate or master's degree, or after 1 to 2-year work experience in a non-strategy consulting field.

     

    The focus of the Business Analyst position is to learn and practice the skills necessary to perform top-tier market research and strategy consulting. CMR invests heavily to ensure its team members have the best possible training. Upon entering the company, Business Analyst start in CMR Academy consists of a series of Learning Modules, the first four of with are "Key Learning Modules", providing intensive traning in the tools we use every day. While CMR also emphasizes the invaluable skills gained from hands-on work experience, the formal learning process continues at regualr intervals throughout the 2-year program, for a total of 20 modules.

     

    Through training at CMR Academy and during career development gained from working on a wide range of projects, the Business Analyst positon at CMR is a great stepping stone for high achievers looking for good start to their careers. At the end of 2 years, most Business Analysts leave to pursue careers in industry or to continue studies. A few exceptional Business Analysts are promoted directly to the Analyst position.

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    案例研究:全球500强科技、媒体、电信(TMT)公司

    第1阶段 市场可行性研究
    第2阶段 目标客户和竞争者分析

    第2阶段 给出战略计划

     

    背景知识

    该客户为全球领先的TMT公司,在过去5年里该公司股价上涨700%而标准普尔指数仅上涨23.76%;该公司在美国和中国均处于市场领导地位并从多年前起便开始在中国盈利。CMR受邀为该公司在四川、东北、广东、北京和上海这些该公司未曾接触过的地区制定一个B2B市场战略计划来提高该公司的销售额和利润率。

     

    第1阶段 消费者洞察

    项目的第1阶段,CMR通过案头和互联网研究,根据公司的当前资产情况确定了对于客户来说具有最大增长潜力的B2B类型,并在这些类型中确定了潜在客户的采购部经理资料、目前的供应商名单和年度花费。

     

    第2阶段 目标客户和竞争对手分析

    项目第2阶段,CMR完成了大量电话访谈,对象为100个最具潜力的目标客户。通过访谈,CMR按地域划分并锁定了该客户的主要竞争对手名单并分析了他们的优势和劣势以及潜在客户的需求(包括目前供应商未满足的需求)。同时CMR确定了潜在客户的预算、采购时间、服务要求以及决策者的背景状况。

     

    第3阶段 给出战略计划

    项目第3阶段,CMR通过对市场信息的分析与研究,为客户提供了

     

    在客户执行我们所给出的策略建议几个月后,从电子商务这个销售渠道商获得的销售额增长了两倍以上并保持一个两位数的增长。

     

  • Analyst

    Upon promotion from the Business Analyst program, professionals typically spend 2-3 years at the Analyst level. Analysts are expected to take the skills that they learned at the Business Analyst level and further develop them as they take a more active role in analysis and project execution. It is at this stage that employees begin to develop further expertise in key areas of research and analysis and really put their skills to work. 

     

    Senior Analysis

    Senior Analysts have mastered the necessary skills to plan and conduct research using a variety of methodologies. At the senior analyst stage, professionals take an active role in project management and apply a formidable array of skills to perform top notch analysis as well as help their team develop top flight analytical skills. The Senior Analyst position typically continues for 3 years at which time exceptional Senior Analysts are promoted directly to the Associate Procipal level. Others leave to pursue a MBA or professional degree programs.

     

    Associate Principal

    Associate Principals are expected to take a leading role in project management and are able to oversee a large part of an engagement. At this level employees possess exemplary research, planning, and strategy skills and they are able to bring their expertise to bear in formulating the innovative strategy and actionable items needed to bring success to our clients in a variety of fields. After 2-3 years, once associates have displayed the skill and leadership required to manage projects they are ready for the next step, Principal. 

     

    Principal

    Principals are expected to be able to manage all facets of a project including project planning, team management, research and analysis, strategy development, and client facing relationships. At this stage Principals will have begun to develop expertise in key fields and are sought after and considered thought leaders in their areas of expertise. Often Principals will be expected to provide oversight fro multiple projects as they further develop their expertise and excellence in strategic planning. After the 3-5 years required to develop true expertise in a field or fields of interest Principals take on the role of director. 

     

    Director/ Senior Advisor

    As Director our strategy consultants are expected to be deeply involved in the development of client relationships. The expertise that Directors have mastered during their time at CMR is at this stage applied to building trust with clients and key actors in their areas of expertise. Directors are able to maintain strong relationships with current clients as well as assist new clients in meeting and exceeding the needs of their businesses as they strive for market beating sucess. This is the level that most experienced professionals with 15 years of experience in a non-strategy consulting firm join CMR.

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    Typical Career Path and Openings for Experienced Professionals

  • "CMR's greatest asset is our people. Our commitment to our clients starts with training our people, the best and brightest."  

    ——Jessica, CFA, Managing Director and Head of the CMR Academy

     

     

     

    Our team members need to get trained with the practical and theoretical skills needed to become truly great consultants to our clients. They learn on the job, through our mentorship program, and through the CMR Academy.

     

    CMR Academy is our formal in-house training program that provides our professionals with the on-going training needed to improve their skill sets and knowledge bases. Each year, our team members take 10 modules that sharpen their skill sets, from learning path-breaking research methodologies to modules on specific industries.

    CMR Academy

A Culture of Excellence, and Excitement

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